William Hill announced this week that they have shut down their German-facing online sportsbook Mr. Green, due to regulatory changes in the market. At the beginning of the week, affiliate marketing partners of the site were sent emails stating that the operator was shutting down all German sports betting operations immediately.
Affiliates were asked by William Hill to remove all content regarding the sportsbooks from marketing channels in Germany as soon as possible. The brand is citing the recent changes in regulations within the country as the reason behind the shutdown.
Politicians in the country agreed to a new federal gambling treaty, that while temporary, took effect on the 1st of January. Regulators warned operators in December that any company that offered sports betting in the country after the New Year began that did not a new license could face prosecution.
While the sportsbook shutdown, it seems the Mr. Green online casino of the brand remains in operation. The new treaty does prohibit online casino products and other operators have shut down their iGaming services in the country, so we might assume that the online casino might be next.
MRG, the parent company of Mr Green was acquired by William Hill in 2018. The Mr Green brand has been a nice revenue contributor to the William Hill brand on an international level. Thankfully, the sportsbook in Germany was not the brand’s primary earning site.
As far as new betting licenses are concerned, Germany has already received 11 as well as an additional seven from operators who asked for binding agreements regarding plans to submit license applications on short notice.
The 16 states of Germany have until July 1st of next year to determine a permanent treaty. Hopefully, the permanent option will offer a broader scope of online gaming, including sports betting, poker and casino games.