Hard Rock International Seeking Site Approval for new Atlantic City Venue

The New Jersey Casino Reinvestment Development Authority has a meeting planned for later today in which the Hard Rock project of Atlantic City will be considered. Hard Rock International is seeking site approval for their new casino resort, as the venue prepares to open by this summer.

Hard Rock is currently waiting on preliminary as well as final approval for the site of their Atlantic City casino. No further information has been provided on the variances being sought by the operator.

The company purchased the former Trump Taj Mahal from Carl Icahn last year for just $50 million and plans on spending a total of $500 million to renovate and redesign the property. The New Jersey casino has been closed since late 2016 after Icahn decided to shut down the venue after several months of employees being on strike.

Employees went on strike in June of 2016 after Icahn was given permission in bankruptcy court to stop paying health and pension benefits. After negotiations continued to fail, the employees worked with their union to go on strike.

The former Trump venue has now been rebranded and will be known as the Hard Rock Hotel & Casino Atlantic City. The design of the venue has been changed to the signature logo and guitars the Hard Rock brand is known for. Later on this week, Hard Rock is set to reveal the official opening date for the property.

By the end of the week, we should know if the site approval is provided by officials in Atlantic City as well as the exact date in which the Hard Rock casino will be opening. The venue will be one of two opening this summer in the region, as the former Revel will be reopening as well, this time as the Ocean Resort Casino.

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