L & L Europe Limited is an online gambling operator who recently came under fire due to issues involving self-exclusion. The operator was fined in Sweden after it was caught sending promotional materials to players who had chosen to self-exclude. The issues took place back in January 2019 when the local online gambling market was reorganized.
Spelinspektionen, the gambling regulator of Sweden, fined the brand $60,000. They were found to have violated self-exclusion rules. It is required for locally licensed gaming operators to meet such rules and requirements, especially considering player protections.
After an investigation was conducted, it was found that L & L had failed to comply with rules set involving self-exclusion. The country requires gambling operators connect with their self-exclusion registry titled Spelpaus.se. This ensures that the operator is being responsible and offering consumers an opportunity to self-exclude if they so choose.
Along with the fine, L & L was given a warning from the regulator. If they have any more violations, they will face harsher punishment.
Surprisingly, this is not the first time that L & L was in trouble in Sweden due to rule breaking. In 2019, the company was alerted by the Swedish Consumer Agency for trying to pull in players who had self-excluded by sending promotions via several channels.
An injunction was issued towards the operator via the agency and they were warned that a fine might be imposed in the future if they breached the rules again. The agency had reviewed the operators Karl Casino in June of last year and found several different instances where they sent materials to players who had chosen to be excluded from gambling.
In two instances, the company says that players were sent materials by a third-party advertising partner. The company is no longer associated with that group.